Custom Floor Graphics & Floor Decals
The floor is the one surface in a building that everybody looks at and almost nobody sells on.
We print and install floor graphics across Cleveland, Akron and Northeast Ohio — retail promotions, wayfinding, event branding, trade show booths, school and athletic floors.
Our crew installing a run of die-cut floor graphics. Die-cut shapes like these are laid one at a time and squeegeed from the centre out, which is most of why installation is priced separately from printing.
The surface decides everything
This is the part that gets skipped, and it is the reason most floor graphics fail early. The material has to be chosen for the floor it is going on, not for the artwork.
Sealed, smooth floors — polished concrete, VCT, terrazzo, sealed hardwood, epoxy. These are the easy ones. Standard floor vinyl with a slip-rated overlaminate goes down clean and comes up clean.
Textured and porous surfaces — broom-finished concrete, brick, stamped or aggregate. These need an aggressive adhesive made for low-energy surfaces, and even then the texture limits how fine the detail can be. Tell us it is textured before we quote, not after.
Carpet is a different material entirely, not a variation on the same one. It uses a fabric-backed graphic with a pressure-sensitive adhesive built for loop pile. Putting standard floor vinyl on carpet does not work and we will not sell it to you.
Unsealed or freshly sealed concrete is the one that catches people out. New sealer needs time to cure before anything adhesive goes on it, and unsealed concrete will hold onto adhesive residue. If the floor was finished in the last month, say so.
Format examples. A rectangular panel is the cheaper way to cover area; a die-cut shape costs more to cut and to install but stops reading as a sticker.
Slip resistance is not optional
A floor graphic changes the walking surface. Ours are finished with a slip-rated overlaminate so the graphic is no more slippery than the floor around it — the same standard facility managers ask about when they ask whether it is safe.
If the space is a hospital, a school, a municipal building or anywhere with a facilities department, the laminate specification is usually the first thing they want in writing. We will put it in the quote so you are not chasing it later.
How long they last
Indoor floor graphics in a normally busy space run comfortably through a promotional season. In a high-traffic entrance, an aisle end or anywhere carts and dollies run over them, expect noticeably less. Outdoor and sidewalk applications are shorter again and use different material.
The honest way to think about it: floor graphics are a consumable in high traffic and semi-permanent in low traffic. If you need wayfinding that lasts years in a busy corridor, tell us, because the material and the cost are different from a six-week promotion.
Die-cut or rectangular
A rectangular panel is the cheapest way to cover floor area. A die-cut shape — contour cut to the edge of the artwork — costs more to cut and more to install, and it is the difference between something that reads as a graphic and something that reads as a sticker on the floor.
For a single hero graphic at an entrance, die-cut is usually worth it. For a run of twenty repeating panels down an aisle, it usually is not.
Getting them off again
Removal is part of the job and it is worth asking about before you buy. On a properly sealed floor, a graphic that has been down for its intended life comes up in one piece with heat and leaves nothing behind. Graphics left down well past their life, or applied to the wrong surface, come up in pieces and leave adhesive.
We can quote removal with the install, which is worth doing for anything seasonal that you will be replacing.
What it costs
Floor graphics are priced per square foot, and installation is priced separately from printing because the two scale differently — a hundred small die-cut shapes take far longer to install than one large panel of the same total area.
Four things move the number: total square footage, whether the shapes are die-cut or rectangular, the surface being applied to, and whether we are installing or shipping them to you. Small jobs carry a minimum — one graphic is not priced at the same rate per foot as a full store rollout.
What we need to know
- What the floor is made of, and whether it is sealed
- Rough size and how many
- How long they need to stay down
- How busy that area is
- Whether you want us to install, or to ship them to you
- Your artwork, or a description of it
If you only know two of those, send those two and we will tell you what the rest need to be. On-site measurement across Northeast Ohio is free.
Request a quote or call 330.968.0678.